The younger generations are large, powerful, and shaping the future. What do they care about, and how can you reach them? Dr. Cynthia Pearce LeMay’s research delivers the answers.

Younger individuals consume information in unique and predictable ways—different from their parents. To engage them, you must understand both how they consume content and what drives them. Tech-savvy and digitally connected, they demand flexibility in everything—work schedules, communication, and problem-solving. Passionate about social issues, they lean more democratic than older generations and favor a greater role for government.

Millennials, the largest generational workforce, are redefining the modern workplace. Yet, many older colleagues misunderstand them, relying on stereotypes rather than facts. To cut through the confusion, Dr. LeMay conducted in-depth research—interviews, focus groups, and statistical analysis—to uncover how Millennials truly work, communicate, and resolve conflict. Unlike previous generations, Millennials grew up with technology at their fingertips. They avoid direct confrontation, seek advice from online communities, and struggle to “switch off” from constant digital engagement.

Dr. LeMay’s groundbreaking research analyzed the conflict styles of Millennials, Generation Xers, and Baby Boomers, using data from 11,000 test-takers of the Thomas-Kilmann Conflict Mode Instrument. One striking discovery? Millennial males exhibit notably unassertive conflict styles—a stark contrast to their predecessors.

Dr. LeMay’s book titled Millennials and Conflict in the Workplace: Understand the Unique Traits of the Now Generation, unpacks these insights, revealing what Millennials want in the workplace and how employers can attract, engage, and retain them.

Beyond the workplace, Dr. LeMay’s research explores Millennials’ diversity, political engagement, and social activism—critical factors shaping business, politics, and society. Her findings fill a crucial gap in generational and conflict research, offering invaluable knowledge for scholars and industry leaders alike.

Want to bridge the generational divide? Dr. LeMay provides the roadmap.